New google major core update March 2023 it’s clear, webpages with technical issues won’t rank. It’s means that if your pages not have SSL certificate, it’s not responsive, bad performance and not user friendly you can dramatically descend in Serps.

Google is focused in good user experience, trust and good performance with high quality content for user.

User won’t browser sluggish pages, poor content pages and pages that not give them a good experience of use with friendly and clear objetives.